The re-socialisation of TV

In a world first study, Neuro-Insight, the Seven Network and MEC Australia have demonstrated the impact that using a second screen has on the TV program engagement. The results, which will be presented at the ARF’s Audience Measurement 8.0 (10-11th June, 2013), shows that social media interaction while watching TV boosts TV engagement by 9%, with an overall cumulative increase in engagement across the entire in program by 26%.

Full compass with layersAsset 3
Full compass with layersAsset 3

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