Heather AndrewCEO, U.K.
Heather is founder and CEO of Neuro-Insight in the UK. She holds a BA Honours Degree in History from Cambridge University (Clare College) and has over 30 years’ experience in the areas of marketing, market research and media strategy. During her career, she has worked on the client side for both brand owners and media owners, in additional to having many years’ experience as a marketing and strategy consultant. She has worked at Board level amongst a wide range of commercial organisations, as well as serving on an external Board at Bradford University. She was recently voted European Entrepreneur of the Year in the research category.
Prior to joining Neuro-Insight, Heather worked originally for Rowntree Macintosh (now Nestlé), marketing brands like After Eight, Yorkie and KitKat, where she became the youngest and first female director of any Rowntree’s company.
Moving into consultancy, she worked first for Price Waterhouse (now PWC) where she worked in the consultancy division, specialising in branding and media projects. She subsequently went on to become Marketing Director of the first satellite television stations in the UK – The Family Channel.
She spent a large part of her working life at Oxford Strategic Marketing, where she ran marketing and strategy projects for multi-national companies across a range of industry sectors including food, retail and OTC. The company also had a strong Capability practice, and Heather was involved and delivering Marketing best practice training in organisations such as GSK, Vodafone, Mondelez and various departments in the UK Government civil service.
Since it was set up eight years ago, Heather has run Neuro-Insight in the UK, managing projects for clients across a range of media and industries, comprising both brand owners and media owners. The key focus of these projects has been to look at brain response to communication, with a view to maximizing its effectiveness within and across different media. Her role is to develop new business opportunities and, more generally, to work alongside the neuroscientists in the company, to identify the marketing implications of data that is produced during studies.