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“Neuro-Insight enabled us to look at how we’re touching people’s long-term memory and how we’re touching emotional responses.
We’ve never had data like this before.”
Nick Drake
Executive Vice President, Marketing and Experience, T-Mobile

A deeper understanding

90 percent of decision-making lives within the unmapped expanse of the subconscious. But today’s strategy, product and marketing decisions are still being based off of conscious, self-reported data.

SST, our propreitary technological solution, allows you to fully understand a consumer’s subconscious—and therefore truly impact your audience’s decision-making process.

Our Services

While other providers traditionally measure each piece of the creative process in siloes, Neuro-Insight measures the entire spectrum.

The relationship with the device (phone v TV) already begins to define how we perceive content. We are the only ones who know how.

Screen

Ads are perceived differently within TV Show A vs. TV Show B vs. Facebook vs. Instagram vs. Native. What’s best for you?

Content

Understanding narrative structure and tying in the brand message with the story arc, is key to it’s effectiveness.

Communication

Brands/Agencies

Broadcasters/Publishers

Big insight
Evaluating strategy
Rough execution
Creative optimization
Multi-screen ready
Brand tracking
Pilots & Promos
Neuro-engagement database
Ad sales
Branded content
Frequency & wear-out
Multi-screen ready

Flexible Applications

Whether you’re a brand, publisher, agency, or broadcaster, our methodologies can be applied at any point in the creative lifecycle.

Big insight

An insight into human motivation — that precedes message and strategy in the form of image, myth, story, song, or ritual. Glean a deeper understanding of the ethos of the brand, product, or service and the specific aspects that resonate with the consumer on a subconscious level.

Evaluating strategy

Competitive analysis, message strategy, audience segmentation. There are many ways to position a big idea - we help you evaluate what the best way is for your brand.

Rough execution

Weed out bad ideas early and double down on good ideas by testing storyboards and animatics. With our technology, we can help identify concepts that are representative of overarching strategic goals - before precious time and money is wasted on dead ends.

Creative optimization

Predicts, diagnoses, and optimizes the effectiveness of finished creative execution. Utilize a second-by-second analysis to pinpoint scenes, sequences, and themes that effectively communicate your intended message.

Multi-screen ready

Platform optimization: Measure cross media impact and ensure content suitability for the right platform, screen, and environment. We optimize your content to achieve peak performance on desired channels.

Brand tracking

Tracking brand performance against its core values. Take a deep dive into the effects of your work and the impact it has on predetermined brand values.

Flexible Applications

Whether you’re a brand, publisher, agency, or broadcaster, our methodologies can be applied at any point in the creative lifecycle.

Pilots & Promos

Pilot testing & Promo optimization evaluation for the feasibility of the show, cast, and other executional elements. Draw-upon subconscious data to validate your ideas or find ways to improve their chances for success.

Neuro-engagement database

A world first database measuring the quality of content impact, not the reach. Discover what content has the greatest impact and evaluate how your work compares. Add an additional layer to the traditional ratings to differentiate your content and/or platform.

Ad sales

Identifying the true value of the platform, by looking at Ad<>Content interaction. Utilize neuroscience to validate your platform’s value to advertisers or find ways to bolster it.

Branded content

Holistically evaluating the otherwise immeasurable value of sponsorship and branded content. Demystify the esoteric and provide prospects with a metric-backed assessment of your platform as a branding resource.

Frequency & wear-out

Neuro-optimizing for frequency based on creative, rather than using blanket traditional theories. Make use of detailed subconscious data to determine the ideal number of exposures, improve ROI and avoid wear-out.

Multi-screen ready

Platform optimization: Measure cross media impact and ensure content suitability for the right platform, screen, and environment. Discover what content and formats perform best on desired channels and the reasons why.

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What we measure

Our measurement of the consumer’s subconscious response allows us to be both predictive and diagnostic: we can assess how people are going to feel, and why they feel that way. We then help you optimize creative based on four primary metrics.

Long-Term Memory

Long-term memory (LTM) is any information stored in the brain for more than one hour and can last for decades. We record not what is already stored in memory, but what is being encoded.

Why we measure it
Memory (both conscious and subconscious), and not recall, is the fundamental resource used by the brain to inform decision-making.

Engagement

Engagement is an indicator of how involved people are, and is generally triggered by material that is of personal relevance.

Why we measure it
Important to understand whether a product, idea, strategy or communication execution is perceived by the target audience as relevant to them.

Emotional intensity

Emotional Intensity relates to the strength of emotion being experienced.

Why we measure it
It is the extent to which an individual is energized, captivated or engrossed by the stimulus and plays an important role in what eventually ends up being committed to memory.

Approach/Withdrawal

Approach/Withdraw is the “direction” of the emotion being experienced – whether it is positive or negative.

Why we measure it
This metric has the highest correlation to self-reported data and is essential to understanding the effect of the narrative structure, audio-visual executions and casting.

Attention

Attention is a measurement of the concentration and focus of mental effort.

Why we measure it
It provides an indication of the level of interest people have and can be an indicator of the desirability or uniqueness.

Long-Term MemoryEngagementEmotional intensityApproach/WithdrawalAttention
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Learn more about our work.

Whether you’re a brand, agency, or publisher, we know how to activate against your business objectives. We connect you to the deepest level of consumer decision-making: the subconscious.