Wisdom.

Our leaders provide the wisdom that comes from:

  • Having run companies across a variety of industries and fields.
  • Leading cutting-edge neuroscience research around the world.
  • Solving some of the most complex problems in their industries.

Skill.

Our leaders provide the skill that comes from:

  • Inventing the world’s most cutting-edge neuromarketing and neuroanalytics technology.
  • Cultivating an international team of multi-disciplinary specialists.
  • Strategic partnerships with key players around the world.

Expertise.

Our leaders possess the expertise to:

  • Provide your brand with an enduring consumer connection.
  • Activate against your unique business and product objectives.
  • Offer you a “reality check” on how your audience truly perceives you.

John
Zweig

Global CEO

John’s storied career includes chapters as a professional musician, combat veteran, race relations educator, management consultant, agency creative director, P&G brand manager, and group CEO at the largest marketing communications company in the world (WPP).

As Neuro-Insight’s global CEO, John brings a life-long commitment to discovering meaning in human motivation and adding value in creative communication.

Richard
Silberstein

Board Chairman

Professor Emeritus Richard Silberstein, Neuro-Insight’s founder, serves as Board Chairman, Chief Scientist, and director of Neuro-Insight’s research program.

The originator of the Steady State Topography (SST) methodology Neuro-Insight uses to measure brain activity, he is enthusiastic in his quest to link academic and commercial neuroscience research—especially when Neuro-Insight commercial findings shed new light on basic brain processes.

Pranav
Yadav

CEO, U.S.

Pranav Yadav is an international innovation evangelist and thought leader dedicated to bringing a deeper understanding of human motivation to the forefront. A principal player in building the neuromarketing industry, he has changed how brands and customers communicate for the better. Pranav advises CEOs and CMOs on how to make compelling connections between product, communication, and the consumer.

Pranav’s previous work experiences include Red Associates and Goldman Sachs. He is a Forbes 30 Under 30, an Under 30 All Star Alum, a Great Mind Award winner and has a passion for philosophy and Urdu-Punjabi poetry.

Heather
Andrew

CEO, U.K.

Heather Andrew is the founder and CEO of Neuro-Insight in the UK, managing the growth of the business and overseeing projects across a range of media and industries.

With a background in marketing and communications, Heather has more than 30 years’ of service in marketing, market research, and media strategy. She has worked on the client side for both brand owners and media owners and has years of experience as a marketing and strategy consultant.

Peter
Pynta

Director, Sales and Marketing, A.P.A.C.

Peter Pynta, a 28-year veteran of the media, advertising, and research business. In a career that has spanned media, sales, and research roles, Peter has specialised in the development of business units that provide highly actionable consumer research and media insights within companies like News Corporation, Nielsen, the Ten Network, and the Nine Network.

A recipient of the Advertising Research Foundations’ Great Mind Award, Peter’s work continues to focus on innovations that unlock how advertising works, empowering advertisers globally with solutions that optimize the effectiveness of contemporary marketing communications.

John’s storied career includes chapters as a professional musician, combat veteran, race relations educator, management consultant, agency creative director, P&G brand manager, and group CEO at the largest marketing communications company in the world (WPP).

As Neuro-Insight’s global CEO, John brings a life-long commitment to discovering meaning in human motivation and adding value in creative communication.

John Zweig

Global CEO

Professor Emeritus Richard Silberstein, Neuro-Insight’s founder, serves as Board Chairman, Chief Scientist, and director of Neuro-Insight’s research program.

The originator of the Steady State Topography (SST) methodology Neuro-Insight uses to measure brain activity, he is enthusiastic in his quest to link academic and commercial neuroscience research—especially when Neuro-Insight commercial findings shed new light on basic brain processes.

Richard Silberstein

Board Chairman

Pranav Yadav is an international innovation evangelist and thought leader dedicated to bringing a deeper understanding of human motivation to the forefront. A principal player in building the neuromarketing industry, he has changed how brands and customers communicate for the better. Pranav advises CEOs and CMOs on how to make compelling connections between product, communication, and the consumer.

Pranav’s previous work experiences include Red Associates and Goldman Sachs. He is a Forbes 30 Under 30, an Under 30 All Star Alum, a Great Mind Award winner and has a passion for philosophy and Urdu-Punjabi poetry.

Pranav Yadav

CEO, U.S.

Heather Andrew is the founder and CEO of Neuro-Insight in the UK, managing the growth of the business and overseeing projects across a range of media and industries.

With a background in marketing and communications, Heather has more than 30 years’ of service in marketing, market research, and media strategy. She has worked on the client side for both brand owners and media owners and has years of experience as a marketing and strategy consultant.

Heather Andrew

CEO, U.K.

Peter Pynta, a 28-year veteran of the media, advertising, and research business. In a career that has spanned media, sales, and research roles, Peter has specialised in the development of business units that provide highly actionable consumer research and media insights within companies like News Corporation, Nielsen, the Ten Network, and the Nine Network.

A recipient of the Advertising Research Foundations’ Great Mind Award, Peter’s work continues to focus on innovations that unlock how advertising works, empowering advertisers globally with solutions that optimize the effectiveness of contemporary marketing communications.

Peter Pynta

Director, Sales and Marketing, A.P.A.C.

Global Research Capabilities

A regional network of skilled and experienced talent that offers unparalleled local market expertise.

Office Locations
Client Locations
Office Locations
Client Locations
Full compass with layersAsset 3
Full compass with layersAsset 3

Explore the power of the subconscious.

Whether you’re a brand, agency, or publisher, we know how to activate against your business objectives. We connect you to the deepest level of consumer decision-making: the subconscious.