Nestle backs Neuro ad testing

Paul McIntyre

Nestle Australia will endorse growing marketer interest in neuroscience at a “virtual” market research conference being staged over 12 hours in different time zones around the world tomorrow. Using its award winning Allen’s lollies TV campaign, developed in Australia with JWT and featuring the giant “marionette” doll, Nestle will show how it used brain wave tracking to sharpen the emotional impact of the Allen’s campaign in its development and how optimising brain “memory encoding” for the brand contributed to a 25% lift in sales within six months.

Full compass with layersAsset 3
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