Got the answer, no questions asked

SMH

Imagine being able to tell just how interested a reader is in your newspapers without having to ask them a single question. That’s exactly what Fairfax has done by using innovative neurological testing that delves into the minds of its readers to gauge the impact of the new compact design.

Full compass with layersAsset 3
Full compass with layersAsset 3

Come explore the human subconscious.

Whether you’re a brand, agency, or publisher, we know how to activate against your business objectives. We connect you to the deepest level of consumer decision-making: the subconscious.