How Pranav Yadav Became CEO At 25 – 30 Under 30 | Forbes

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  Pranav Yadav, CEO of Neuro-Insight US Inc, is an international innovation evangelist and thought leader dedicated to changing how brands and customers communicate. By using the passive, granular insights of neuromarketing, Pranav helps advertisers and media companies make the most compelling connections between product, communication, context and…
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How does Real_Living relate to neuroscience

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Heather Andrew, CEO of Neuro-Insight UK, gives her thoughts on the IAB’s recent Real_Living research, and how it relates to the world of consumer neuroscience. View the Real_living research here The recent Real_Living research carried out by the IAB delivered new evidence and thinking…
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Neuro-Insight featured in WARC

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LONDON: The symbiotic relationship between television and digital media has been further emphasised by research showing higher engagement levels among viewers using mobile devices to comment on events on the main screen, while second screen advertising is emerging as a platform in its own right. Click…
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The science behind outdoor advertising

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Neuroscience – the monitoring of brain activity when subjects react to sensory stimuli – is most often used to gauge the relative strengths of different creative executions. But occasionally (and sometimes controversially), it has been used to determine the relative potency of different media. Ocean, which specialises in large-format…
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Got the answer, no questions asked

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Imagine being able to tell just how interested a reader is in your newspapers without having to ask them a single question. That’s exactly what Fairfax has done by using innovative neurological testing that delves into the minds of its readers to gauge the impact of the new compact…
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Full compass with layersAsset 3
Full compass with layersAsset 3

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