Neuro-Insight featured in Ad-News

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‘Is neuro marketing about to revolutionise the way media and advertising’s effectiveness is assessed in Australia? Neuro marketing aficionados argue that the traditional ways to discover how consumers engage with advertising have a fundamental flaw – the conscious human element. They argue that the scalp is the only sure way…
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Neuro-Insight featured in The Australian

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‘The push by marketers and media agencies for information on how engaged people are with media products, rather than simply the number of people using them, has prompted PBL Media’s Nine Network to develop a new research tool..’…
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Neuro-Insight featured in Sydney Morning Herald

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‘Over the next two weeks dozens of punters will be hauled into a research lab in Melbourne to don a brainwave tracking headset to determine how their brain activity is responding to Seven Network’s Olympic coverage. It’s a bold new experiment that TV broadcasters in Australian have dabbled with…
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Neuro-Insight featured in B&T

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‘The future is here as new generation science allows brands to tap into the brains of consumers – tracking emotion, resistance and memory. Anila Azhar investigates the brave new world of neuro-tech ad research..’…
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Full compass with layersAsset 3
Full compass with layersAsset 3

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