Neuro-Insight in the media

by:
Neuro-Insight is recognised as a world leader in using their patented neuroscience technology to measure the effect of advertising and media content, having worked with globally recognised media organisations including DMG Radio, Seven, SBS and Nine networks and corporate companies such as BMW in Germany, National Australia Bank, Jetstar and…
Read Post

Harmonising Media & Creative – First Time, Every Time

by:
Marketers can optimise their communications effectiveness by tuning their media and creative strategies together, rather than executing them as independent strategies. This harmonisation can have a substantial pay off – but it requires a rethink of the ‘one size fits all’ media investment model. Changes in media consumption and the…
Read Post

The Neural Frontier

by:
In: PDF
Source: Pharma Times UK – November 2012. We are now in an era where wastage of resources is not acceptable – this includes marketing resources. The financial & social pressure against wastage will continue to build. Understanding how a customer’s brain ticks in response to marketing messages is driving the…
Read Post

Neuro-Insight in exclusive partnership with Seven West Media

by:
In: Article, PDF
Channel Seven has secured an exclusive contract with market-leading research group Neuro-Insight. The deal gives the Network and its Seven West Media brands exclusive access to the unique brain-imaging research technology, which measures how the brain responds to communications. “This is an exciting deal for Seven with a company that…
Read Post

Your Brain on Creativity: The 2012 Cannes Lion Award Winners

by:
In: PDF
There is a long-held belief in the advertising industry that creativity and effectiveness go hand in hand – but how do you prove it? Measuring the effectiveness of TV commercials is complex, as traditional research methods often struggle to uncover subconscious factors such as emotional response and long-term memory encoding.
Read Post

Opinion: You need your head read

by:
In: PDF
“You need your head read.” Could this be the catch cry of tomorrow’s television planner and buyer? Without doubt, we have entered a new dimension of broadcast media where a multi-channel environment throws up a challenge to the traditional television currency of ‘big ratings’. In the future, ratings won’t matter.
Read Post

Neuro-Insight Applauded by the Advertising Research Foundation

by:
In: PDF
The Advertising Research Foundation has applauded the efforts of Neuro-Insight in the most extensive, independent review of Neuro Marketing firms ever undertaken. The ARF’s Neurostandards Whitepaper has now officially been released following an open review process which commenced in September 2010. Neuro-Insight was recognised for its validation of both…
Read Post

Nestle backs Neuro ad testing

by:
In: Article, PDF
Paul McIntyre Nestle Australia will endorse growing marketer interest in neuroscience at a “virtual” market research conference being staged over 12 hours in different time zones around the world tomorrow. Using its award winning Allen’s lollies TV campaign, developed in Australia with JWT and featuring the giant “marionette” doll,…
Read Post

Neuro-Insight to present at ARF Audience Measurement 6.0

by:
In: PDF
The ARF has announced the ‘Best in Class’ submissions for the Audience Measurement 6.0 conference taking place on the 13th and 14th June 2011 in New York City. For the third year running, Neuro-Insight has been identified at the cutting edge of media and audience measurement, presenting their findings…
Read Post
Full compass with layersAsset 3
Full compass with layersAsset 3

Come explore the human subconscious.

Whether you’re a brand, agency, or publisher, we know how to activate against your business objectives. We connect you to the deepest level of consumer decision-making: the subconscious.