Anatomy of a political ad

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Neuro-Insight used brain imaging techniques to dissect two rival election broadcasts with some interesting findings for political parties looking to draw in voters. We are rapidly approaching the final stages of a hotly-contested election campaign which launched at the end of March, when Labour and the Conservatives debuted their election…
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Tory v Labour party political broadcasts: who won?

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If you believe the commentators, the 2015 general election marks the death of political advertising. As a case in point, there was more fanfare over John Lewis’ Christmas ad than the campaign launches of the two main parties. But what about the much-derided party political broadcast? Has social media killed…
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Professor Emeritus Richard Silberstein

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In: News
Professor Richard Silberstein, Chairman and CEO of Neuro-Insight was conferred to the title and role of Emeritus Professor at Swinburne University of Technology’s graduation ceremony at the Melbourne Convention Centre on 15 December 2014.  Professor Silberstein has had a long and distinguished career at Swinburne University of Technology, spanning forty…
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The Art of Outdoor – Featuring Neuro-Insight

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In: News
Neuro-Insight identifies the Wow factor at the heart of great outdoor A theoretical model, grounded in neuroscience, says that to get results, outdoor advertising needs to capture our attention and then engage our emotions. A strong emotional response drives memory encoding, and this is key for any communication, because memory…
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Full compass with layersAsset 3
Full compass with layersAsset 3

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