The Listening Brain Event

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In case you missed our event, “The Listening Brain”, here are the full presentations from our speakers. Lindsey Clay, CEO of Thinkbox, discusses how music has been crucial in driving impact of some great TV campaigns Jeremy Pounder, Futures Director of Mindshare unveils new research, in…
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Neuroscience reveals value of interactivity over standard display ads

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A new research study has demonstrated that innovative display ad formats deliver more effective interactivity, emotional response and dwell time with consumers than the industry standard. The research was conducted by neuro research specialists Neuro-Insight using marketing technology business Rezonence’s interactive FreeWall® technology. Using pioneering brain imaging technology,…
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Anatomy of a political ad

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Neuro-Insight used brain imaging techniques to dissect two rival election broadcasts with some interesting findings for political parties looking to draw in voters. We are rapidly approaching the final stages of a hotly-contested election campaign which launched at the end of March, when Labour and the Conservatives debuted their election…
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Full compass with layersAsset 3
Full compass with layersAsset 3

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