Volkswagen Tiguan’s Latest Advertisement ‘Laughing Horses’ Was Entertaining But Was It Commercially Effective?

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Grabarz and Partner’s Laughing Horse campaign landed a Silver Lion award at the 2017 Cannes Lions Festival. Neuro-Insight aimed to determine the advertisement effectiveness by measuring brain activity to see how 50 females and 50 males responded to the Laughing Horses ad. The specific technology used by Neuro-Insight is…
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Full compass with layersAsset 3
Full compass with layersAsset 3

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