Nestle backs Neuro ad testing

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Paul McIntyre Nestle Australia will endorse growing marketer interest in neuroscience at a “virtual” market research conference being staged over 12 hours in different time zones around the world tomorrow. Using its award winning Allen’s lollies TV campaign, developed in Australia with JWT and featuring the giant “marionette” doll,…
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Neuro-Insight to present at ARF Audience Measurement 6.0

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The ARF has announced the ‘Best in Class’ submissions for the Audience Measurement 6.0 conference taking place on the 13th and 14th June 2011 in New York City. For the third year running, Neuro-Insight has been identified at the cutting edge of media and audience measurement, presenting their findings…
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