ARF Audience Measurement 5.0

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In: PDF
The recent ARF Audience Measurement 5.0 plenary panel on Neuromarketing, or brain measurements in advertising and media research, reflects the dramatic growth of interest in this area. Not only is the number of Neuromarketing suppliers increasing but the technologies on offer cover a wide range from heart rate and skin…
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Halo Effect could lead to lift for advertisers

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In: Article, PDF
Brands need to explore neuroscience if they want to make their TV and online campaigns remain in consumers’ memories, according to research. It used to be so easy. Marketers who wanted to make some noise about their brand simply created a great big television ad. But these days it’s much…
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Neuro-Insight utilised for TV & Online campaigns

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In: Article, PDF
Brands need to explore neuroscience if they want to make their TV and online campaigns remain in consumers’ memories, according to research. It used to be so easy. Marketers who wanted to make some noise about their brand simply created a great big television ad. But these days it’s much…
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