Emotions Behind the Brand Decision

by:
In: Article, PDF
Advertisers that 'go dark' during a recession will see competitors emerge even more strongly in the minds of consumers. Ad spend has come under increased scrutiny during the recent tough economic conditions. The easy option is to cut ad budgets, save money and preserve the short-term bottom line. Going dark…
Read Post

Brands Compete for Emotional Survival

by:
In: Article
Brands compete for “Emotional Survival” in the minds of consumers…as well as economic survival in market. The Findings Mind the competition! Brands compete both in market and in mind. Sponsorships & Product Placement strategies can be powerful mechanisms to build Emotional Brand Equity.
Read Post
Full compass with layersAsset 3
Full compass with layersAsset 3

Come explore the human subconscious.

Whether you’re a brand, agency, or publisher, we know how to activate against your business objectives. We connect you to the deepest level of consumer decision-making: the subconscious.